Coaching for Performance: The Pre-Frontal Cortex Posted by annbetz in Coaching, How Coaching Changes the Brain, Neuroscience, Uncategorized and tagged with brain, change, Co-Active Coaching, Coaching, fight or flight, Neuroplasticity, Pre-Frontal Cortex April 1, 2013 This article on performance and the Prefrontal Cortex just appeared in Choice, the Magazine of Professional Coaching: Article.Choice.4.13 Advertisement